📚 Tier 3 - Good to KnowID: cookielessTargeting
Cookieless Targeting
Targeting methodologies independent of 3rd-party cookies (Contextual, Cohorts, 1st-Party ID)
In Simple Words (Zero Jargon):
New privacy-safe targeting techniques that work seamlessly without tracking cookies, using first-party emails and page context instead.
What You Get: Future-proof programmatic campaigns resilient to browser cookie deprecation and privacy regulations.