⚡ Tier 2 - ImportantID: conversionPath
Conversion Path
The full sequence of touchpoints before a completed conversion
In Simple Words (Zero Jargon):
The full sequence of touchpoints before a completed conversion
Why It Is Critical
A conversion path displays the chronological chain of interactions leading to a sale. Analyzing paths in GA4 reveals which channels consistently act as introducers (discovery), nurturers, or closers, allowing marketers to assign appropriate channel KPIs rather than judging discovery channels on last-click metrics.
What You Get: Strategic channel role clarity - understanding which channels start journeys and which finish them, enabling the right KPIs to be applied to each.