📚 Tier 3 - Good to KnowID: contextualTargetingProgrammatic
Contextual Targeting in Programmatic
Serving ads based on the real-time keyword and semantic topic content of the webpage
In Simple Words (Zero Jargon):
Placing running shoe ads on sports news articles and car insurance ads on auto review blogs based on page topics rather than tracking user cookies.
What You Get: High-relevance, 100% privacy-safe advertising that does not rely on third-party user cookies.