📚 Tier 3 - Good to KnowID: contextualTargeting
Contextual Targeting
Matching ads to the editorial topic of the webpage without cookies
In Simple Words (Zero Jargon):
Placing ads on pages with matching content (like showing a running shoe ad on a fitness blog) without needing to track user cookies.
Why It Is Critical
As third-party cookies disappear, contextual targeting provides privacy-safe, brand-safe advertising by analyzing on-page keywords and topics rather than user tracking data.
What You Get: A privacy-safe, brand-safe targeting method that places ads in environments inherently relevant to the product.