⚡ Tier 2 - ImportantID: cohortBasedMobileAnalytics
Cohort-Based Mobile Analytics
Tracking retention curves, LTV, and in-app spend grouped by install date and ad channel
In Simple Words (Zero Jargon):
Comparing users who installed on Day 1 vs Day 30 across Google vs Meta to see which ad channel delivers users who stay and spend money.
What You Get: The standard analytical lens used by UA leads to evaluate true 30-day and 90-day channel profitability.