🧠Tier 4 - Advanced / NicheID: cohortAnalysisD2c
Cohort Analysis in a D2C Context
Tracking cumulative revenue and repurchase behavior of customer groups acquired in specific months
In Simple Words (Zero Jargon):
Tracking groups of customers by the month they first bought (e.g. Diwali buyers vs January buyers) to see who stays loyal and spends more over 12 months.
What You Get: True long-term retention measurement that isolates the financial impact of pricing, discount depth, and product changes over time.