📚 Tier 3 - Good to KnowID: closeupRate
Closeup Rate
% of users who tapped a Pin to zoom in and inspect visual details
In Simple Words (Zero Jargon):
The percentage of shoppers who tapped your pin to see a close-up, showing strong visual interest in the photo.
Official Mathematical Equation
Closeup Rate% = (Pin Closeups ÷ Total Impressions) × 100
Why It Is Critical
A high Closeup Rate combined with low Outbound CTR indicates that the image is visually compelling, but the text overlay or CTA offer is weak. Use it to diagnose creative vs offer friction.
What You Get: A visual engagement diagnostic that measures aesthetic appeal independent of website click-throughs.