🔥 Tier 1 - Must KnowID: checkoutConversionRate
Checkout Conversion Rate
% of initiated checkout sessions that successfully convert into paid orders
In Simple Words (Zero Jargon):
Out of everyone who actually started filling out their shipping address and payment details, what percent finished the order.
Official Mathematical Equation
Checkout CVR% = (Orders Completed ÷ Checkout Sessions Started) × 100
Why It Is Critical
The final and most critical step in the funnel. Improving UPI gateway success rates and 1-click OTP address auto-fill (Gokwik, Shopflo) directly increases revenue with zero added ad spend.
What You Get: A surgical CRO metric that turns checkout friction fixes into immediate top-line revenue lift.