📚 Tier 3 - Good to KnowID: cdpVsDmp
CDP vs. DMP
Customer Data Platform (1st-party CRM identity) vs Data Management Platform (anonymous 3rd-party segments)
In Simple Words (Zero Jargon):
A CDP stores known customer data (emails, purchase history) for CRM marketing, while a DMP groups anonymous cookies for ad targeting.
What You Get: Strategic clarity on which data architecture handles customer retention (CDP) versus anonymous ad targeting (DMP).