⚡ Tier 2 - ImportantID: capi
Conversion API (CAPI)
Server-side tracking to replace browser pixel signal loss
In Simple Words (Zero Jargon):
Server-side tracking to replace browser pixel signal loss
Why It Is Critical
The Conversions API (CAPI) sends conversion events directly from your server to Meta, bypassing browser-based ad blockers, cookie restrictions, and iOS privacy walls. Running Pixel + CAPI with event deduplication is the gold standard for tracking accuracy.
What You Get: Recovered signal quality for iOS users and ad-blocked browsers - significantly improving the completeness of Meta’s conversion data and algorithm optimization.