⚡ Tier 2 - ImportantID: brandedEffects
Branded Effects
Custom AR filters, stickers, and 3D effects created by brands for user videos
In Simple Words (Zero Jargon):
Interactive face filters and 3D AR lenses that users can add to their own TikTok videos (e.g. trying on virtual lipstick or sunglasses).
Why It Is Critical
Branded Effects create hands-on interactive product trials in beauty, fashion, and gaming, turning passive viewers into active brand creators.
What You Get: Interactive brand immersion that generates earned reach through user creation.