📚 Tier 3 - Good to KnowID: audienceTargetingGoogle
Audience Targeting on Google
In-market, affinity, custom intent, and customer match lists
In Simple Words (Zero Jargon):
In-market, affinity, custom intent, and customer match lists
Why It Is Critical
Google offers powerful audience overlays: In-Market Audiences (active buyers), Affinity Audiences (long-term interests), Custom Intent (based on searched terms/URLs), and Customer Match (first-party CRM email lists for exclusion or lookalikes).
Calculation Example & Benchmark Matrix
| Audience Type | Best Use Case |
|---|---|
| In-Market Audiences | People actively researching/comparing products in a category - high intent. |
| Affinity Audiences | People with long-term lifestyle interests - better for awareness. |
| Custom Intent Audiences | Built based on specific search terms or competitor URLs visited. |
| Customer Match | Upload first-party customer CRM list to target or exclude existing buyers. |
| Similar Segments | Google-generated lookalikes based on existing customers or site visitors. |
What You Get: Layered targeting that increases ad relevance and enables bid adjustments for high-value user segments.