🧠 Tier 4 - Advanced / NicheID: attributionWindow
Attribution Window
The time window Meta uses to credit conversions (7d click / 1d view)
In Simple Words (Zero Jargon):
The time window Meta uses to credit conversions (7d click / 1d view)
Why It Is Critical
Meta’s default attribution window credits conversions occurring within 7 days of a click or 1 day of a view. When running multiple channels, Meta and Google often both claim credit for the same sale (attribution overlap). Cross-referencing against blended MER is vital.
'Never take Meta's attributed conversion numbers to the bank. Always reconcile against your actual orders in Shopify, your CRM, or GA4. The gap between platform-reported and actual is where budget decisions go wrong.'
What You Get: Awareness of attribution inflation - the foundation for more honest channel-level ROAS and budget allocation decisions.