🧠Tier 4 - Advanced / NicheID: attentionMetrics
Attention Metrics
Measuring genuine cognitive human attention rather than viewable impressions
In Simple Words (Zero Jargon):
Measuring if a real person actually looked at and paid attention to your ad, rather than just scrolling past it in half a second.
Why It Is Critical
Over 50% of viewable digital ads are scrolled past in milliseconds or ignored on the screen periphery. Attention metrics (via platforms like Adelaide, Lumen, IAS) use eye tracking, dwell time, and audio-on rates to calculate true cognitive engagement.
What You Get: A quality filter on media buying - prioritising placements and formats that generate actual cognitive engagement over counted-but-ignored impressions.