⚡ Tier 2 - ImportantID: arpuArpdau
ARPU & ARPDAU (Monetisation Metrics)
Average Revenue Per User and Average Revenue Per Daily Active User across ads and in-app purchases
In Simple Words (Zero Jargon):
The average revenue generated by each active user per day or per month, setting the maximum ceiling for how much you can afford to pay for an install (CPI).
Official Mathematical Equation
ARPU = Total App Revenue ÷ Total Active Users | ARPDAU = Daily Revenue ÷ Daily Active Users (DAU)
What You Get: Essential revenue-per-user benchmarks required to set sustainable, profitable CPI bidding ceilings.