⚡ Tier 2 - ImportantID: amazonSearchTermReport
Search Term Report & Harvesting Workflow
Weekly workflow: finding converting terms to harvest into Exact and adding negatives to cut waste
In Simple Words (Zero Jargon):
A weekly report showing the exact words shoppers typed before buying your product, allowing you to double down on winning keywords and block wasteful terms.
Strategic Rules of Thumb & Execution Playbook
- Filter for search terms with clicks but zero sales $\to$ Add as Negative Exact keywords to stop wasting spend.
- Filter for search terms with sales and ACoS below target $\to$ Harvest as Exact Match keywords in Manual campaigns with optimized bids.
- Filter for high-ACoS converting terms $\to$ Add to Manual Phrase campaigns with reduced bid caps.
- Discover unexpected search phrases and product use cases.
'The Search Term Report is Amazon telling you exactly what your customers are searching for before they buy. It is the most honest keyword research available anywhere. Ignoring it is ignoring your customers.'
What You Get: A weekly optimization loop that progressively lowers ACoS, eliminates budget waste, and builds an exact-match keyword fortress.