🔥 Tier 1 - Must KnowID: amazonMatchTypes
Match Types on Amazon
Broad, Phrase, and Exact matching and their role in keyword harvesting
In Simple Words (Zero Jargon):
How strictly Amazon matches shopper search words to your keywords: Broad (widest discovery), Phrase (in order), or Exact (precise match).
Calculation Example & Benchmark Matrix
| Match Type | How It Works on Amazon | Best Use Case |
|---|---|---|
| Broad Match | Triggers on search words in any order + related synonyms | Discovery net - mine converting terms and add negatives to block waste |
| Phrase Match | Triggers when search contains phrase in correct order | Moderate precision for established keywords without losing variants |
| Exact Match | Triggers only on that exact search term or close misspelling | Maximum control - bid aggressively on proven top-converting revenue drivers |
What You Get: Precise bid control per match type, transitioning keywords systematically from discovery (Broad) to high-margin optimization (Exact).