⚡ Tier 2 - ImportantID: amazonDsp
Amazon DSP (Programmatic Demand-Side Platform)
Programmatic display and video ads powered by Amazon's 1st-party purchase data
In Simple Words (Zero Jargon):
Using Amazon’s massive database of real customer buying history to show display and video ads on Twitch, Prime Video, IMDb, and websites across the internet.
Why It Is Critical
Unlike Meta’s inferred interest targeting, Amazon DSP targets users based on actual verified purchase history (e.g. "shoppers who bought running shoes in the last 60 days"). Minimum spend typically $10,000+.
What You Get: Programmatic reach across web and streaming TV powered by the world’s most accurate commercial purchase data.