⚡ Tier 2 - ImportantID: amazonCampaignStructure
Campaign Structure Best Practices
Separating Auto, Broad, Phrase, Exact, Brand, and Competitor campaigns
In Simple Words (Zero Jargon):
Organizing your ad campaigns cleanly so each product has separate campaigns for discovery, proven exact keywords, brand defense, and competitor targeting.
Calculation Example & Benchmark Matrix
| Campaign Type | Purpose & Bid Strategy |
|---|---|
| Auto (Discovery) | Low-to-moderate bids to find new search terms in Search Term Reports |
| Manual Broad / Phrase | Captures long-tail variations with negative keyword filters |
| Manual Exact (Performance) | Highest bids on proven high-converting keywords to maximize sales velocity |
| Branded Exact | Protect your own brand name searches from competitor poaching (lowest ACoS) |
| Competitor Conquest | Target competitor ASINs and brand keywords to steal market share |
What You Get: A clean, scalable campaign architecture that prevents budget cannibalization and allows surgical bid adjustments.