⚡ Tier 2 - ImportantID: amazonBidStrategy
Bid Strategy & Placement Multipliers
Dynamic Bidding (Down Only / Up & Down) plus Top-of-Search placement multipliers
In Simple Words (Zero Jargon):
Choosing how Amazon adjusts your bids automatically, and setting bid boosts (up to 900%) to win the very top spot on page 1.
Calculation Example & Benchmark Matrix
| Strategy / Setting | How It Works & When To Use |
|---|---|
| Dynamic Bids - Down Only | Amazon reduces bids when conversion is less likely (default, safest for ACoS control) |
| Dynamic Bids - Up & Down | Amazon raises bids up to 100% for high-intent shoppers (best for aggressive scaling) |
| Fixed Bids | Exact bid used with no automatic adjustment (best for controlled A/B testing) |
| Top of Search Multiplier (0-900%) | Boosts bid specifically for the top of Page 1 where conversion rate is highest |
What You Get: Precise bid control that concentrates ad spend on high-converting top-of-search placements while protecting margins.