⚡ Tier 2 - ImportantID: amazonAttribution
Amazon Attribution
Tracking off-Amazon traffic (Meta, Google, Influencers) driving Amazon sales
In Simple Words (Zero Jargon):
Free tracking links that measure how many Amazon purchases and revenue were generated by your Facebook ads, Google ads, or influencer links.
Why It Is Critical
Bridges the measurement gap for external traffic. Brands sending traffic to Amazon from Meta or Google can measure off-Amazon ROAS and earn the Amazon Brand Referral Bonus (average 10% referral fee rebate).
What You Get: A measurement bridge between external advertising spend and Amazon sales, proving the ROI of off-platform marketing.