⚡ Tier 2 - ImportantID: adRelevance
Ad Relevance
Quality Score sub-component: message alignment
In Simple Words (Zero Jargon):
Quality Score sub-component: message alignment
Why It Is Critical
Ad Relevance measures how closely your ad copy aligns with the intent of the keywords in the ad group. If your Ad Relevance is Below Average, you likely have too many loosely related keywords sharing a single ad group. The solution is tighter Single-Theme Ad Groups (STAGs).
What You Get: Higher Quality Score and lower CPCs by ensuring every ad copy directly mirrors the user’s search query.