🔥 Tier 1 - Must KnowID: adInventory
Ad Inventory (Premium vs. Remnant)
Total available ad space categorized into curated premium placements vs open-exchange remnant
In Simple Words (Zero Jargon):
The actual ad spaces available across the internet, ranging from high-visibility homepage banners (Premium) to cheap bottom-of-page slots on random blogs (Remnant).
Strategic Rules of Thumb & Execution Playbook
- Maintain strict publisher allow-lists and block-lists to prevent budget from leaking into low-quality spam websites.
- Use Private Marketplace (PMP) deals for high-trust brand campaigns where placement quality is non-negotiable.
What You Get: Strict control over where your brand ads appear across millions of open-web websites.