⚡ Tier 2 - ImportantID: adFraudInvalidTraffic
Ad Fraud & Invalid Traffic (IVT)
Non-human bot traffic, click farms, and ghost domain spoofing wasting ad spend
In Simple Words (Zero Jargon):
Fake bot traffic, click farms, and hidden pixel tricks that steal your ad budget without a single human ever seeing the ad.
Strategic Rules of Thumb & Execution Playbook
- Enable pre-bid IVT filtering in DSPs using verification vendors (Moat, IAS, DoubleVerify).
- Treat suspiciously high CTRs (>2% on display) or dirt-cheap CPMs on unknown domains as immediate fraud red flags.
What You Get: Protection of advertising capital from being drained by bot networks and fraudulent websites.