🔥 Tier 1 - Must KnowID: adExchange
Ad Exchange
The digital marketplace connecting DSPs (demand) with SSPs (supply) in real time
In Simple Words (Zero Jargon):
The virtual stock exchange where buyers (DSPs) and sellers (SSPs) meet to auction off millions of ad impressions every single second (e.g. Google Ad Manager, OpenX, PubMatic).
What You Get: A clear mental model of programmatic trading as a two-sided marketplace with transparent exchange layers.