🔥 Tier 1 - Must KnowID: activationRateGrowth
Activation Rate & Time-to-Value (TTV)
% of new signups who complete the specific core action that delivers their first "Aha!" moment
In Simple Words (Zero Jargon):
The percentage of people who sign up and actually experience the magic of your product in their first visit (e.g. booking their first ride or sending their first chat).
Official Mathematical Equation
Activation Rate% = (Users Completing Defined Activation Action ÷ Total New Sign-ups) × 100
Why It Is Critical
A user who never experiences the "Aha!" moment will never retain or pay. Shortening Time-to-Value (TTV) is the highest-leverage lever in growth marketing.