🔥 Tier 1 - Must KnowID: aboveTheFoldOptimisation
Above-the-Fold Optimisation
Communicating core value proposition, primary CTA, and credibility on the first visible screen
In Simple Words (Zero Jargon):
Making sure visitors instantly understand what you sell, why it’s great, and see a buy button before scrolling down a single inch.
Strategic Rules of Thumb & Execution Playbook
- Always test above-the-fold content on mobile phone viewports, not just widescreen desktop monitors.
- Avoid burying value propositions under generic stock hero imagery with no clear headline.
What You Get: A first impression strong enough to capture attention and earn the scroll rather than losing visitors in 3 seconds.